BOSCO Sport shop opening event (GUM, Central Fountain)

view all photos During that evening, a press conference, widely attended by the sport and fashion press, gathered the key figures of Russian sport, including the President of Russian Olympic Committee, the Minister of Sports, Olympic gold medalists, as well as stars of international sport, among whom Mike Tyson.

In the catwalk show that followed, all the major stars of Russian sport took part, in a red and white faery mise-en-scene.