Casadei
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LOCATION
1 line, 2 floor CONTACT DETAILS
tel: (495) 620-3380
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SHOP DESCRIPTION Сesare Casadei says the footwear is a mirror reflecting our own Universe. A woman in Casadei shoes is impossible not to be observed. She always looks sensually, expensively and astonishingly. Extravagant design and high heel, chic and creativity are the key ideas of this brand. The Casadei brand is known from 1958. It was the year when Quinto and Flora Casadei founded their first summer shoes collection in a small atelier for those who came to have a rest on the Riviera Romagnola coast in San Mauro Pascoli, closed to Rimini. Their son Cesare Casadei having graduated the University of Bologna joined the father's company in quality of the commercial director and soon he headed the creative company's direction. The first show rooms Cesare Casadei opens in his favorite New York, considered by him the thick of culture, design and new tendencies of the seventies' end. In the eighties the Casadei shops opened its doors in Firenze and Rimini. Understanding that the advertising is the main engine of commerce, Casadei offers an advertising campaign called Hiro. To create it, he invited the most famous photographers worldwide. The Casadei images caused a common furor both in Italy and Europe. Soon a shop is opened in Milan and the brand started its spreading all over the countries in the East Europe. In 2004 the national Italian mail issues a postage stamp with an image of Casadei's small shoe. Thus the Casadei brand became one of the Italy's symbols. The shop's interior in GUM is created according to the drafts of architect Claudio Peroni, whose main task was to reflect the main brand's concepts that are creativity, chic, style's refinement and modern technology. The key materials used in designing are glass and metal. The core trends of the trading equipment are the glass walls in its full length and metal shelves. Such a paradox artistic mode perfectly reflects the gist of the very brand, where the every day life's easiness is combined with stability. The lighting in the shop is soft and comfortable. It directs a smooth dispersed light at the same time enough accentuated and focused on the shoes articles. The floor is flagged of plates of rare marble rock — «Carrara traventine» of olive tint. The stylish low sofas are manufactured of stainless steel and chocolate tints leather. The stressed elegance and suitability are the decisive ideas of this interior. |
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